About Us

About Boniface Hiers Chevrolet in Melbourne Serving Vero Beach and Cocoa Beach

Boniface Hiers Chevrolet is located in Melbourne, FL & is proud to serve all of Brevard County, Cocoa Beach, Vero Beach, Palm Bay and Titusville communities as a one-stop shop for customers looking for a new Chevrolet or used vehicle. Our friendly sales team and financial experts look forward to help you drive away in the car, truck or SUV that meets all your needs and on a budget you can afford.

Many local folks can tell you that Boniface Hiers Chevrolet was once owned by the world famous race car driver Jim Rathmann, winner of the 1960 Indianapolis 500! The 14 acre property is located on US1 in Melbourne, Florida between the Melbourne (US192) and Eau Gallie (SAR518) Causeways. The landmark Chevrolet showroom and Service Center look across the Indian River Lagoon to a vast view of the waterfront homes of Indian Harbor, Indialantic and Melbourne Beach. 

South Brevard and Indian River Counties:

Boniface Hiers Chevrolet is a fast and easy ride up I 95 from Palm Bay, Bayside Lakes, Fellsmere, Vero and Ft Pierce. Or if you are on the coast in Vero Beach, Sebastian, Grant, Micco or Malabar, US1 is your fastest route.

Central and North Brevard: 

Since Boniface Hiers Chevrolet is the only new and pre-owned Chevrolet dealer on the Space Coast that can offer a Warranty Forever, many Brevard County residents prefer to take an easy trip to Melbourne to buy and Service their new Chevrolet. If you live in Scottsmoor, Mims, Canaveral Groves, Sharpes, Port St John or Titusville, take I95 south to Eau Gallie Blvd. (SR518). Go east and turn right on S. Harbor City Blvd. (US 1) continue to 800 S. Harbor City Blvd. and congratulations… you have arrived! If you are in Port Canaveral, Cocoa Beach, Merritt Island, Patrick Air Force Base or Cocoa, get to the intersection of SR 520 and S. Cocoa Blvd. (US1) in Cocoa Village and go south south on US1.

Central Florida:

It’s not unusual for folks as far away as The Villages, Tavares, Mt Dora, DeLand and Sanford to travel to Boniface Hiers Chevrolet in Melbourne to get their new Chevrolet with a Warranty Forever! Just like their neighbors in Longwood, Clermont, Winter Garden and Winter Park, they take that fastest route to SR528 The Martin Andersen Beachline Expressway, go west to I 95 near Cocoa, then south to Eau Gallie Blvd., south again on US1 to 800 S. Harbor City Blvd. Melbourne, FL. Most of the drive is highway and the traffic is usually a breeze!

Phone Numbers:Sales Hours:
  • Mon - Thu8:30 AM - 8:00 PM
  • Fri8:30 AM - 7:00 PM
  • Sat8:30 AM - 6:00 PM
  • Sun11:00 AM - 5:00 PM
Service Hours:
  • Mon - Fri7:00 AM - 6:00 PM
  • Sat7:00 AM - 4:00 PM
  • SunClosed
Parts Hours:
  • Mon - Fri7:00 AM - 5:30 PM
  • Sat7:00 AM - 4:00 PM
  • SunClosed

History- In June of 1976, AJ being a car lover and working as a mechanic at a gas station, walked across the street from where he worked and applied for a job as a retail automobile salesman at Vic Osman Lincoln Mercury. On his very first day, AJ decided that selling cars was what he wanted to do for the rest of his life, and vowed to do everything in his power to make it a career. Little did he know at the time, but four months later AJ would meet his beautiful wife on that very same lot. Over the years, AJ has maintained a close relationship with the Osman family and credits Vic Osman as the inspiration for his business success and love of Classic Cars. In 1988 AJ was introduced to another local car dealer by the name of Bernie Boniface. The two hit it off immediately and decided to form a partnership and open a new Mazda dealership in Melbourne. The two found immediate success and would go on to own and operate several new car franchises including, Chrysler, Dodge, Jeep, Ram, Mazda, Kia, Buick, Mitsubishi, Infiniti, Chevrolet and a Honda Powersports dealership. “I love the car business, I love my employees and this truly great community that I grew up in” said Hiers.

“The Thank You”- At the end of his TV and radio commercials, AJ always says “Thank You!” When asked as to why AJ chooses to say it, AJ said “I am so grateful for the businesses I have built, the friends I have made along the way, and most of all my wonderful family. I feel a need express my gratitude and to honor God. I never could have done it on my own.”

Charity Cars- In the early 1990's AJ met a man named Joe Steckler who had started a non profit organization to help people who were stricken with Alzheimers Disease. AJ was very touched by Stecklers passion for the organization and determination to help every person he possible could. AJ decided to get involved and had an idea to use his good fortune in the auto business to help. AJ donated a car to BAA and the fundraising began. The group sold raffle tickets for the car and the event was so successful, they two continued to raise money for the next 22 years. AJ donated 22 cars and raised millions and millions of $$$ for BAA.

Community Involvement- In addition to his involvement with BAA, AJ has donated to, and helped to raise money for several other organizations in Brevard County.

  • Brevard County Sheriffs Animal Shelter- For several years now, AJ has paid for all the food needs for all the animals in the Brevard County Sheriffs Animal Shelter. As well as paying for adoptions several times per year.
  • Helping Seniors Brevard- Continuing his philanthropic support of his friend Joe Steckler, AJ donates vehicles every year for Joe and his organization to raffle off. Proceeds have amounted to several hundred thousand dollars and still counting!
  • Eastern Florida State College- AJ has supported scholarships and capital needs for the local College by making substantial annual donations.
  • Brevard County Sheriffs Charity- Keeping in line with the car auction theme, AJ responded to Sheriff Wayne Ivey's request for help with his First Responder's Charity by donating a Dodge Charger Hell Cat that raised over $60,000 for the charity. AJ continues to work on raising money for the organization today.
  • Hero Appreciation Event- In 2019, AJ launched a Hero Appreciation Event at the dealerships by offering special incentives and Free gifts to Active Military, Retired Military, both Active and Retired First Responders and Law Enforcement Personell.

Car Collection- In addition to the cars that AJ auctions off, he also has a few cars that he will not part with... AJ Hiers Classics.

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Boniface Hiers Chevrolet 28.09855, -80.61304.